Shiftwear Company Update – May 2017

Today we’re announcing the release of the final 6 sneaker concepts. Based on the overwhelming feedback we received in January 2017, we have the original set (L1/M1/H1) which were announced on Indiegogo in 2015, with some tweaks to solve our engineering challenges, and a new set (L2/M2/H2) which we developed in 2016. You can see the full range of products here.

With the massive success of our 2015 Indiegogo campaign, which raised almost $1m, we were able to make some great progress. This included hiring some essential talent missing from our team, setting up an office in NYC & crucially, working on product development.

It was clear to us that $1m was never going to be enough to achieve the vision we had set out when the company was founded in 2015, and that we would need further investment to pursue a vision of this scale. We spent a considerable amount of time during 2016 engaging with potential partners which could both help us conquer the technical challenges & help us fund the next phase of this venture.

With limited resources, one of our fundamental mistakes last year was our poor communication. That’s why we’re opening our new community blog. This is where we’ll share our latest updates & enable you to contribute your ideas.

Although it would seem the footwear itself would be the least challenging, it has actually proven to be the most difficult. Thankfully, we are in communication with a few footwear companies, discussing potential partnerships that we are confident can help us bridge the gap.

After an entire year of working on this project, we have come to better understand the logistical challenges of a project of this magnitude. That being said, we are now better equipped to handle these challenges and fulfill the goals we set a year ago.

Shiftwear was founded in 2015 with a clear mission…

“Empower anyone to be an artist and express themselves with technology.”

Our first step to execute this mission was to create a sneaker that users could interact with using their smartphones, while providing a social experience. Our intent was to let people have their own customized product suited to their personal preferences, without the current limitations which exist in the market.

Although we’ve made a good start on bringing the Shiftwear sneakers to life, we still have a long way to go to realize our vision. Although we originally wanted to build this product here in the USA, it would be hugely challenging at this stage. That’s why we decided our efforts moving forward are best focused on utilizing the manufacturing power only found in Asia. By moving our product development to Asia, we will have access to the best tools & materials we need to advance our prototypes and move us rapidly towards production.

All of our latest news & updates will be published on our community blog – if you’d like to receive emails whenever an update goes live, click here.


  • jolly67
    May 21, 2017, 5:09 pm

    What will become of us Indiegogo Backers ???

    • May 22, 2017, 8:18 pm

      Indiegogo backers are still entitled to the claim they’ve made.

  • Guard9216
    May 22, 2017, 3:11 pm

    Good Luck

  • dazstraz
    May 22, 2017, 4:59 pm

    So are you saying that these preorders will ship before your prepaid Indiegogo backers?!?!

    • May 22, 2017, 8:19 pm

      No, indiegogo backers still get top priority.

  • Pedrito79
    May 22, 2017, 5:02 pm

    “By moving our product development to Asia, we will have access to the best tools & materials we need to advance our prototypes and move us rapidly towards production but unfortunately we’re having to push back our expected product delivery date by 12 months.” You seemed to have left this out in your statement above. I’ve already waited 12 months plus another 6 months.

    • May 22, 2017, 8:29 pm

      We posted an update in January stating that we needed another year of development.

  • Pedrito79
    May 22, 2017, 5:07 pm

    You’re making it a lot more difficult to wait for your product. I don’t even know if my name is in your database as one of the backers as I tried to login it didn’t recognize my email address but you send me newsletters to that address. On the bright side hopefully color customization is available to those who backed you from the beginning for free. If you can change your minds, so can we.

    • May 22, 2017, 8:27 pm

      Hey Pedrito79, we had some issues with our support system but it’s fixed now. Contact support and we will solve this for you. Also, we are setting up a rewards program for indiegogo backers and early preorders.

  • antman528
    May 22, 2017, 5:41 pm

    I have been emailing support for months and have received no reply. Why?

    • May 22, 2017, 8:16 pm

      Hey Antman528, we had an issue with our support account but it is now fixed. If you resend your message through support we will be glad to help solve your issue. Thanks.

  • GremlinBoi
    May 23, 2017, 3:30 am

    So just to be clear. 12 montha from now? Or 12 months from January 2018?
    This is such a delay that we are all getting very frustrated, buy at least this is some communication. I am sure we will all be much happier waiting if we have ongoing communication and proof that we will actually eventually recieve what we ordered.
    That can start with an expected date ( and sticking to it would help too)

    • Zack
      May 30, 2017, 5:15 am

      Yes, we’ve been given production estimates as early 2018 and fulfilment & shipping will follow. We understand delays are frustrating – but we are working hard to bring this to life & will update you at each milestone in doing so.

  • Martin Renner
    May 23, 2017, 5:20 pm

    Really glad you’ve sent us this information. I think i’m speaking for all of us (IG backers/preorders/supporters) if i say ‘we want to know whatever happens to Shiftwear, good and bad.’
    I for one still believe you can do this, so i just want to say keep it up guys!
    Hoping to hear from you again, hopefully soon! 😉

  • zlager
    May 24, 2017, 4:23 am

    so, bottom line, when is the *delivery date* ?
    when will we receive that amazing futuristic shoe?

  • antman528
    May 25, 2017, 4:48 pm

    I have emailed support once again and still no response. Does anyone else have any luck emailing them?

    • Zack
      May 30, 2017, 5:17 am

      We aim to get back to everyone within 2 working days via email (, can you confirm you’ve received a response?

  • frienemy
    May 28, 2017, 3:41 am

    Very cool to get the update. Glad to be kept in the loop. ALWAYS FORWARD! I can’t wait to see how this project evolves!