Loading...

Picture

Q2 2017

• Launch of 6 final styles
• Based on demand, we’ve finalised the 6 final designs which we plan to produce.
• Accepting Pre-orders
• Fundraising for next of phase of development
• Preparation for manufacturing in Asia

Picture

Q1 2017

• Combining technology & sneaker prototypes
• Building on our early sneaker prototypes, we produced our evolved versions housing our screen technology, batteries & sensors.
• Prototype concept designs validated
We validated some of our early prototype designs.

Picture

Q4 2016

• Mobile App Alpha MVP with basic features completed.
• Hardware Tech package developed.

Picture

Q3 2016

• As many of our partners were based on the west coast, we joined Rocketspace in San Francisco.
• We worked with our agency partners in NYC to design and develop the user experience (UI/UX) for the mobile app element to this project.
• We sourced user feedback from our early app designs from our community, this helped us progress in the right direction.

Picture

Q2 2016

• Company starts hiring early team.
• We brought in hardware & growth expertise to combat the challenges ahead.
• Company starts product development
• First footwear design prototypes were created in NYC, with the assistance from a local shoe manufacturer.

Picture

Q1 2016

• Indiegogo funds are released to Shiftwear Corp.
• Shiftwear team moves into a small WeWork office in Times Square.
• We secured a technology grant from IBM Softlayer to enable us to build our web services on their cloud.

Picture

Q4 2015

• Shiftwear Corp was founded in New York City.
• Crowdfunding Campaign launch. Our campaign went live on Indiegogo.
• Indiegogo campaign raises $1m
• The campaign raised $900k+ before costs with over 3000 people backing the project worldwide.

Picture

Q3 2015

• Preparation of Indiegogo campaign.
To bring this to life, we had to source seed capital.
We opted for Indiegogo - this helped us both validate the idea and raise capital to build the prototypes and build the team.

Picture

Q2 2015

Research began into the technical feasibility of the product, risk assessment & a discovery journey to find out what resources would be required to build this.

Picture

Q4 2014

• Inception of Idea
Initial idea of Shiftwear is born after witnessing the emotion people have for their sneakers.
This triggered a series of ideas which led to the initial journey into customizable sneakers.