Completing your Indiegogo Pre-order


If you secured a perk on Indiegogo which included ShiftWear Sneakers, you can now create an order as part of your perk. Don’t worry, you don’t have to pay again – this just enables us to collect key information so we can deliver your order later this year.

To get started visit our order system here.

To ensure your order details are correctly matched to your pre-order on Indiegogo, ensure you use the same email as the one you used to place and pay for the perk on Indiegogo.


If you aren’t sure which email you used for Indiegogo, please first login here to your indiegogo account and find out through the My Contributions section in the top right menu listing your order details.

When entering your order details, please be sure to also read the Size Guide (also shown below) and enter your foot size.


If you have a query, it’s best to reach out via Indiegogo – contact ‘campaign owner’ and we can trace back your order. For any general questions reach out on Twitter here and we’ll do our best to help.

Thank you again for supporting us on our journey and we thank you in advance for your patience during our rapid growth.

Many Thanks,
ShiftWear Team

Thanks for your support Sneakerheads

Hello fellow sneakerheads!

We’ve been getting a lot of questions about the technology involved in ShiftWear. Others have also indicated concerns as to whether we will be adequately funded. Rest assured we want to explain the answers to all of these. The following post will address our most frequently asked questions.

Flexible Funding on Indiegogo:

The choice to go with fixed or flexible funding didn’t matter to us because we were extremely confident that we would reach our goal of $25K. This amount was the minimum that we needed to finish off our existing prototype and be able to custom-make each sneaker.

Since launching the Indiegogo campaign we have received several investor inquiries from companies wishing to support the ShiftWear development. Our strategic investors will assist us with all-things business related – including manufacturing and supply chain – while we remain laser-focused on product development.

Rest assured that even if we don’t hit our ideal stretch goal, we have secured sufficient outside investment to add all the advanced features we’ve promised you in the campaign.

Tech Inquiries:

Okay, time to talk tech.

We’ve had some very specific questions, so please read carefully the responses below:

  1. Regarding the issues EPDs have with refresh rates and ghosting: We are hard at work creating software to tweak the hardware so that it can be used for our specific use. A lot of software work needs to be done to accomplish this, which is the primary function that’s being addressed with our Indie funding.
  2. Yes, ShiftWear shoes will show animations. EPDs have been able to display animations at a video rate of 12fps since 2012. We are advancing it further for our specific use.
  3. The EPDs can bend and will not crease. The screens use a unique plastic substrate that can be bent, hit with a hammer, stabbed, cut in half and will still work. This may sound a bit radical but we have tested this and the technology does work.
  4. The ShiftWear battery will last up to 30 days depending on how many times you change designs, or for how long you leave an animation on loop. If the design is static, there will be ZERO power consumption while the design is displayed. It will remain there until you decide to change it.
  5. The display will not look flashy and glow like LED lights unless you turn the backlight on at night.
  6. Color has been demonstrated, but we need to be able to mass produce the sneakers in order to implement this feature. This is where our investors come in, along with additional post-campaign fundraising on our website.


We do have a current prototype and we are looking forward to unveiling it in Q1 2016. We are knee-deep into development and are working out all of the kinks before we unveil this model. We want to be as transparent as possible, but at the same time we want to protect our proprietary information.

At the end of the day, we are building something revolutionary, and can’t wait to share it with you all.

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Do you want to design your own shoes?

Designing your own shoes is fast becoming a must-have option when purchasing a shoe from any of the major brands. The big players in design have a history of customization. From Michael Jordan ‘s collaboration with Nike way back in ’84 to the 2015 deal between Kanye West and Adidas for the Yeezy Boost, brands have worked with athletes and celebrities far and wide to create the latest buzz in the design world.

When buying shoes in today’s digital era, the options at your fingertips are endless. Many see it as a recent phenomenon, but consumer-led customization has been around for quite some time. Nike, Adidas, Vans and countless other shoe brands have, with technology, created a way for people to design their own custom kicks.  Human nature means we all love to create. These brands are tapping into our psyche and allowing us to design the shoes we want. Nike have led the way with their NikeiD service for quite some time, perfectly fitting into their strategy of working Direct-To-Customer (DTC). Their customization service has been around since 2012. It now even includes the Nike PHOTOiD option where buyers can send Nike a photo of the colors they like on a shoe and Nike’s latest technology will make it happen.

This opens the debate, do you, the consumer, want to design your own shoe? The rise of technology has brought shoe customization a long way in recent years and industry trends suggest you do. Adidas hit headlines recently for their Futurecraft 3D model, which with 3D printed midsole creates a carbon copy of the owners footprint. Focusing on not how the shoe looks but how it fits, they have an interesting vision. They want to allow customers to walk into their stores, go for a run on a treadmill and have a totally customized shoe ready to go by the time they walk out. It’s grand visions like these that are tomorrow’s norms. The big players really are innovating. Just last month Nike gave Michael J Fox a pair of self-lacing shoes like the ones he wore back in 1984 for “Back To The Future”. The shoes are set for public release in Spring 2016 and have got the shoe world talking with their cutting-edge design and recently patented technology.

The customization options that brands are creating are pretty incredible. It raises a lot of questions about what’s next. Innovation is happening all around us and here at Shiftwear we are building a community that gives our users complete creative control. We also like to think we are taking things one-step further. We want our users to be able to change up their shoe design at the push of a button. You could be walking down the street, see a design you like and have it appear on your shoe in a matter of minutes. We want to make it that easy. Change should be ongoing and here at Shiftwear we are innovating the way we all view the shoe. Be a part of the movement.